Work Overview:

A home improvement company faced a highly competitive market, limited internal expertise, and lacked an integrated digital marketing strategy, resulting in limited online visibility.

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Objectives:

1. Enhance the company's online visibility within a highly competitive market.
2. Develop and implement a comprehensive digital marketing strategy integrating paid search, SEO, and affiliate marketing.
3. Generate a significant year-over-year increase in orders, contributing to the company's revenue growth.

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Solution:

We developed an integrated digital marketing strategy that included paid search, SEO, and affiliate marketing. This involved auditing existing initiatives, analyzing performance, identifying gaps and opportunities, studying competitors, and developing a phased implementation strategy. We also set clear objectives for each channel based on the audit findings.

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Results:

Achievements included expanding the keyword count from 3,000 to over 300,000 within 12 months, coining a successful "No Sales Tax" message, a 100% increase in site conversion rate, a 100%+ increase in year-over-year orders, a 50% increase in return on ad spend (ROAS), and a 40% reduction in cost per acquisition (CPA).