Akbar has 30+ years of experience in e-commerce and digital transformation, since 1995. Across the three companies he has led, he has worked with more than 100 e-retailers and overseen more than $200M in ad spend, and he has engaged at industry events including Internet Retailer, Shop.org and eTail.
About
About Corelead Interactive
Corelead Interactive is a senior-led digital agency in Chennai, India, founded in 2010. We help businesses get found in AI answers and search, and build agentic AI tools, drawing on 30+ years of e-commerce and digital marketing experience since 1995.
Our story
Akbar Lalani has worked in e-commerce since 1995. Across the three e-commerce services companies he has led, he has worked with more than 100 e-retailers and overseen more than $200M in ad spend. Corelead, co-founded with Vidya Badrinath in 2010, is his third e-commerce services venture. Today the work has changed: everything we offer is AI-driven, using our own agentic tools, with experienced people making the calls.
What we believe
- 1
Data first
Every recommendation has the data or source behind it.
- 2
AI for the work, people for the judgment
Agents do the repetitive work; experienced people decide.
- 3
Transparency
Clear reporting, no inflated promises.
- 4
Outcomes
Work tied to leads, revenue and efficiency.
At a glance
- Founded
- 2010
- Location
- Chennai, India (IST)
- Experience
- 30+ years, since 1995
- Leadership experience
- 100+ e-retailers and $200M+ in ad spend, across three companies led by Akbar Lalani
Brands we've worked with
Leadership experience across three companies
- Roku
- eBags
- 1-800-Flowers.com
- Audible
- US Auto Parts
- CleanItSupply
Current clients
- Cook's Direct
- Outdoor Voices
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Frequently asked questions
Who founded Corelead?
Akbar Lalani and Vidya Badrinath co-founded Corelead Interactive in 2010.
How much experience does the leadership have?
Akbar Lalani has 30+ years in e-commerce and digital marketing, since 1995.
Where is Corelead based?
Chennai, India.