SEO and digital marketing
SEO and digital marketing, powered by our own AI tools
Corelead runs SEO, PPC, paid social and content marketing using our own agentic AI tools for research, analysis and reporting. Our team reviews every recommendation and makes the decisions. Our leadership has worked in digital marketing since 1995 and has overseen more than $200M in ad spend across three companies.
What we do
Search engine optimization (SEO)
Technical SEO, on-page optimisation and content that search engines and AI answers can understand. We plan content from ranking opportunities and AI visibility gaps.
Pay-per-click (PPC)
Campaigns on Google Ads, Meta Ads and LinkedIn Ads, using A/B testing, smart bidding and audience segmentation.
Paid social
Platform-tailored campaigns on Meta, Instagram, LinkedIn and TikTok that aim for sales, not just likes.
Content marketing
Researched, fact-checked, answer-style articles of 1,000+ words with FAQ schema, plus product copy and landing pages. AI helps draft; people review.
SEO, AEO and GEO
Strong SEO is the foundation of AI search visibility
SEO is not outdated. AI assistants and AI search features draw on pages that search engines can crawl, understand and trust. If your site is weak in search, it is usually weak in AI answers too.
AEO, GEO and AI search optimization build on that foundation. They add answer-style content, clear entity information and a presence on the third-party pages AI answers cite.
That is why Corelead is well placed for this work: our leadership has decades of SEO and digital marketing experience, since 1995, and we now apply it to AI search with our own agentic tools.
One family of work, many names
- AEO
- Answer engine optimization: shaping content so AI assistants and answer features can quote and cite it.
- GEO
- Generative engine optimization: the same idea, framed around generative AI answers.
- AI search optimization
- A plain-English name for improving how you appear in AI search features.
- LLM visibility
- How often large language models mention, cite or recommend your business.
- SI search
- Superintelligence search: an emerging term for where AI search is heading.
How AI fits in
Every engagement starts with a free preliminary digital marketing audit of your paid search, paid social and overall mix. It needs read-only (view) access to your ad and analytics accounts, which you can revoke anytime. After the preliminary audit, if a deeper dive is useful, we discuss the next steps together.
Our agents pull data from Google Search Console, GA4 and SEO data sources, flag opportunities and draft analysis. People check the findings and set strategy.
Our process
- 1
Free preliminary audit
Review current performance, accounts and tracking for SEO, paid search, paid social or your overall digital marketing mix, with read-only access you can revoke anytime.
- 2
Strategy
Channel mix, targeting, KPIs and budgets.
- 3
Setup
Account structure, tracking and launch.
- 4
Optimise
Tests, bids, budgets and creative changes.
- 5
Scale
Expand what works.
Is AI recommending you or your rivals?
We check 5 real buyer questions and send you the answer in a day or two, free.
What we measure
- ROAS and cost per acquisition
- Organic traffic and keyword rankings
- AI search visibility for key buyer questions
- Conversions, assisted revenue and channel contribution
Recent work
Case study
For a DTC activewear brand, we rebuilt the Google and Meta product feeds, cleaned up conversion tracking and restructured paid media around the funnel: 9.7x blended gross demand ROAS in the peak sales week.
Read the case studyPast result (pre-AI digital marketing work)
Corelead helped us lower CPA by 37% in the first 60 days.
Frequently asked questions
Do you guarantee rankings?
No. Search engines and AI assistants decide what they show. We work on what moves visibility and report honestly on it.
What is included in the free audit?
A free preliminary audit of your SEO, paid search (Google Ads, Microsoft Ads and others), paid social (Meta, LinkedIn, TikTok and others) or overall digital marketing mix, with the main issues and opportunities. After the preliminary audit, if a deeper dive is useful, we discuss the next steps together.
Do you need access to my ad accounts?
For the digital marketing audit, yes: read-only (view) access to your ad and analytics accounts, which you can revoke anytime. We do not change anything.
Is AEO different from SEO?
AEO (answer engine optimization) builds on SEO rather than replacing it. SEO makes your pages crawlable, relevant and trusted; AEO adds answer-style content, clear entity information and presence on the third-party pages AI answers cite. You need both.
What do GEO, AI search optimization and LLM visibility mean?
They are names for the same family of work. GEO means generative engine optimization, AI search optimization is the plain-English version, and LLM visibility describes how often large language models mention or cite you. Some people also use the emerging term superintelligence (SI) search.
Is SEO still worth it now that people use AI assistants?
Yes. AI answers lean on pages that search engines can find and trust, so strong SEO is the foundation of AI search visibility.
How do you use AI in SEO?
Our own agentic tools handle research, data pulls and first-draft analysis. Our team reviews everything and makes the decisions.
Which ad platforms do you manage?
Google Ads, Meta Ads and LinkedIn Ads, plus paid social on Instagram and TikTok.