Work Overview:

As a new player in a competitive space, this digital magazine service faced challenges in competing with traditional print subscription services, high advertising costs, and the need to educate consumers about digital options.

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Objectives:

1. Build strong brand visibility to stand out in a sector traditionally dominated by print subscriptions.
2. Drive consistent subscriber growth year-over-year by employing targeted digital marketing strategies.
3. Maintain efficient management of substantial advertising budgets, ensuring a favorable return on advertising spend (ROAS).

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Solution:

By applying learnings from the digital media streaming device campaign, we launched targeted paid search campaigns, developed SEO strategies using print magazine keywords, and educated consumers on print versus digital options.

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Results:

Within just three years, the service catapulted to the top 3 rankings, carving out a significant presence and boosting sales consistently each year, all while effectively managing substantial marketing investments to ensure a robust return on ad spend (ROAS). Its remarkable market performance and surging popularity caught the eye of a leading technology giant, culminating in its adoption into a premier digital content ecosystem.

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