Work Overview:
A pioneering digital media streaming device manufacturer struggled with brand visibility, limited search volumes, and a lack of demand.
Objectives:
- Establish brand visibility and market leadership for the pioneering digital media streaming device in an emerging market landscape.
- Overcome the challenges of limited search volumes and lack of demand for the pioneering product.
- Create awareness and interest among potential customers to convert traffic into sales.
Solution:
The strategy involved using industry keywords to establish a link between the product and the target market, developing sales through a discover-and-learn approach. This included launching paid search campaigns, identifying keyword demand, developing content for SEO, and creating awareness to convert traffic to sales.
Results:
The campaign successfully created brand awareness in a competitive market, achieved 200% year-over-year growth, managed successful product launches, and established the brand as a market leader with a positive ROAS.
