Recent work
Case study | SEO, feed optimization and paid search
Building Search Visibility and Paid Revenue for a Two-Brand Tattoo Supplies E-commerce Business
9x organic traffic growth and a 6x to 7x ROAS for a two-brand e-commerce business, built from a near-zero search and paid presence.
~9x
estimated organic traffic
62 to 834
top-3 keywords
6x to 7x
ROAS
~3,500
product variants rewritten
Organic traffic and keyword figures are SEMrush estimates covering January 2025 to September 2026, not analytics actuals.
At a glance
- Client
- A U.S. specialty e-commerce business in professional tattoo supplies, running two Shopify stores
- Stores
- A multi-brand supply retailer (machines, needles, aftercare, and inks from many manufacturers) and a standalone store for its own manufactured ink brand
- Services
- SEO, content strategy, Google Merchant Center feed optimization, Google Shopping and Search campaigns
The challenge
Both stores had solid products and loyal customers but weak discoverability. Organic search traffic was low, high-intent product and collection pages ranked poorly, and the business had no real paid search presence. Competitors with larger content footprints were capturing the buyers searching for exactly what this client sells.
What Corelead did: SEO
- 1
A content engine
Eight articles per month per store, targeting the questions artists and studios actually search for.
- 2
Product and collection pages
Optimized for transactional keywords.
- 3
Competitor audits
Both sites audited against their top organic competitors to find ranking gaps and quick wins.
Product feed optimization
- 1
Titles and descriptions rewritten
Nearly 3,500 product variants across both stores, in Google Merchant Center using supplemental feeds, so no storefront changes were needed.
- 2
Brand names standardized
Across a catalog with dozens of inconsistent brand variations.
- 3
Titles that match search
Size and key product attributes placed at the front of titles, matching how buyers search in Shopping results.
Paid search
- 1
Campaigns launched
Google Shopping and Search campaigns for both stores, which had no meaningful paid presence before.
- 2
Aligned structure
Campaigns structured by product category and intent, and kept aligned with SEO and feed improvements.
Results
January 2025 to September 2026. Traffic, keyword and traffic value figures are SEMrush estimates, not analytics actuals.
| Metric | Before | After | Change |
|---|---|---|---|
| Combined estimated organic traffic | ~2,900 monthly visits | ~25,800 monthly visits | ~9x |
| Keywords ranking in positions 1 to 3 | 62 | 834 | ~13x |
| Keywords ranking in positions 1 to 10 | 422 | 2,651 | ~6x |
| Estimated organic traffic value | ~$3,800 per month | ~$10,600 per month | ~2.8x |
Store-level highlights
- Ink manufacturer store: estimated organic traffic grew from about 2,200 to over 18,000 monthly visits (8x), and top-three rankings grew from 43 to 577.
- Multi-brand retailer store: estimated organic traffic grew from about 660 to nearly 7,800 monthly visits (12x), and top-three rankings grew from 19 to 257.
Paid media
Campaigns built from scratch are now delivering a return on ad spend of roughly 6x to 7x, in one of the more competitive niches in online retail.
Why it worked
Are buyers finding your store, or your competitors?
We review your organic rankings, product pages and feeds, and show where buyers are slipping past you.